Haif | The Story behind First Cup.

The Idea Embark on a journey into the authenticity of the past, starting in an old Arab house consisting of a coffee roastery filled with Arabian coffee beans, emanating the fragrance of our civilization and Arab culture, to revolutionize the world of coffee, beans, and hospitality. The story of the first cup is a journey that enhances the concept of Arabian coffee, its preparation method, and quality by using the latest technologies in roasting, grinding, and brewing. Alongside, we showcase the landmarks of Arab hospitality with vessels adorned with Islamic patterns, creating another path that achieves one of the goals of the story. Traditional attire and Arab visual art will serve as the inspiration from which we derive creativity and evolution, reflecting both the present and the future. Thus, we become an unforgettable sensory and artistic experience in a comprehensive Arab world that combines coffee and Arab hospitality, presented in cups and adorned vessels within an environment of art and traditional attire with a contemporary touch, where the scents of oud and aged incense mingle harmoniously.